The Handle with Care coalition is a WSPA-led global alliance of animal welfare organisations who share a common aim to end the long distance transport of animals for slaughter.

Our Aims

• To launch the Australian leg of the Handle with Care campaign
  
• To assist WPSA in the organisation of a press conference to launch Beyond Cruelty. Beyond Reason. Long Distance Transport and Welfare of Farm Animals (2008)
  
• To publicise the launch of the Handle with Care Campaign across national publications
  
• To assist WSPA in publicising the coalition’s objective to stop long distance transport of animals for slaughter

To help animals in need worldwide you need positive media and plenty of it, as it’s the most powerful way to get animal welfare ‘front of mind’ for governments, industry and the public. WordStorm has been an integral part of this process, working alongside WSPA to successfully promote our campaign activity and, in turn, helping to create a world where animals matter and animal cruelty ends.

Jordan Burke
Media & PR Manager
WSPA Australia

What We Achieved

WordStorm and WSPA have been successful in its aim to maximise media exposure for the Handle with Care cause. This included a press conference at the South Steyne, Darling Harbour, to launch the release of the report, Beyond Cruelty. Beyond Reason. Long Distance Transport and Welfare of Farm Animals. WordStorm and WSPA have also achieved over $97,000.00 worth of editorial to date.

Media Coverage

The WSPA-led Handle with Care Campaign has featured on the 7.30 Report on the ABC, Landline on the ABC, and 9AM with David and Kim on Channel Ten. The campaign also featured in a number of publications such as the Canberra Times, The West Australian,
The Age, The Adelaide Advertiser, news.com.au/heraldsun, news.com.au/couriermail, theage.com.au, and theaustralian.news.com.au