Media Training
When dealing with the media, you only get one chance to make a great first impression. WordStorm’s one-day Media Communications Training Workshop
is a hands-on course for organisations that are serious about presenting a positive image during media interviews.
The workshops are conducted by WordStorm’s Managing Director and former ACA journalist Monica Rosenfeld and Valerie Khoo, freelance writer and founder of Sydney Writers’ Centre.
Our one-day Media Communications Training workshop will:
- give you confidence in dealing with all media including print, radio, television and online
- help you realise what the media really wants—and how to give it to them
- provide you with practical tips for conducting effective interviews
- give you a firm understanding of a journalist's agenda
- teach you how to respond to difficult questions
- give you tips on how to cultivate ongoing relationships with the media
How is the workshop structured?
The media is a diverse environment, and it is important to understand that each media outlet requires a different approach. The workshop is an interactive experience
that shows you how to deal with print, radio, TV and online journalists.
Apart from teaching you the rules for dealing with members of the media, the workshop also gives you the opportunity to role play. You’ll be interviewed
by a real journalist under various interview scenarios. This is invaluable for fine-tuning your skills so you’ll be comfortable when in real-life interview
situations.
Who are the workshop presenters?
- Monica Rosenfeld is the founder of WordStorm PR and has worked with a wide variety of clients over the past ten years, including Dilmah Tea,
Just Cuts, Muffin Break, Jamaica Blue and Triumph International. Before founding WordStorm, Monica was a research journalist at Channel 9’s A Current Affair.
- Valerie Khoo is a freelance journalist and corporate trainer. Founder of Sydney Writers' Centre, she trains corporate executives in media skills, writing and communication. Valerie has held senior positions in publishing houses, ACP Magazines, Pacific Magazine and EMAP, and was a senior consultant in a national public relations firm.
What does the workshop include?
- Two expert trainers, Monica Rosenfeld and Valerie Khoo
- All workshop materials and a workbook
- Digital voice recordings and a camera to record interviews
- Refreshments and lunch
- Scenarios tailored to your particular organisation
