Public Relations

Depending on the nature of each of our client’s business, WordStorm PR will develop a public relations campaign to complement their marketing strategies. The PR campaign may involve a combination of media relations, event management or social media. In addition to ongoing PR campaigns, WordStorm PR also offers one-off programs such as media training and copy writing services.

Media Training

When you are dealing with the media, you need to get your message right the first time around. Often, there are no second chances. The one-day Media Communications Training Workshop is a practical and interactive course designed for organisations that are serious about learning how to present the best image possible when giving media interviews. The workshop is run by former ACA journalist and WordStorm Managing Director, Monica Rosenfeld and journalist Valerie Khoo, who writes for The Sydney Morning Herald and smh.com.au's Small Business Enterprise blog. Click here for more details

New / Social Media

The media landscape has changed and the marketplace has grown exponentially so if you want to communicate with people you need to be comfortable in the online arena. Because of the internet, customers/stakeholders have vastly increased access to information, services and products. New and social media allow us to talk to potential customers, listen to existing customers and respond to both parties but it needs to be done in an environment-appropriate manner. The team at WordStorm can help you navigate the internet and use it as a central tool for your marketing activities, increasing your channels to market and increasing your ability to connect personally with target audiences.

Event Management

A good media event can be an invaluable way of getting your message out to the media and WordStorm has a strong track record in creating events with style and impact. To date we have organised product launches and press conferences for international and national clients including Dilmah Tea, Just Cuts, National Coalition for Gun Control, Pulp Juice Bars and UGG Australia. We coordinate everything from selecting the appropriate venue, to organising guest lists, catering and technical equipment. We generate strong interest within the media at a local, state and national level, ensuring they have an informative and enjoyable experience to write about.

Copy writing

Copywriting is one of the most essential elements of effective marketing. The art and science of copywriting involves strategically writing words that promote a person, product, business, opinion, or idea, with the ultimate intention of having the reader take some form of action. The WordStorm team offer highly developed writing and editing skills to effectively communicate compelling stories that grab attention and connect with people so that they’ll respond the way you want.

Presentations

Monica Rosenfeld is passionate about sharing her knowledge of PR. Her presentations are informative, interactive and humorous, and they offer a clear overview of the PR function. As a testament to the impact Monica’s presentations have on individuals, she still receives calls and referrals from people who heard her talk, sometimes as much as five years ago.