New Office, New Energy and a Hot New 08
Happy New Year and welcome to 2008, although we are quickly heading towards the conclusion of the first quarter – aaarrrggggh! So far the year is showing the promise of new beginnings.  A new government, the continual development of New Media and WordStorm is now settled and happy in our new Foveaux St headquarters.

For anyone planning to move offices in the near future I have some advice for you – try not to get too stressed, play a high energy dance track while packing boxes and keep reminding yourself that it’s all for the best.  When the move is complete reward yourself with a delectable massage.

In moving into the future, WordStorm has recruited a few new PR professionals and we now boast a truly international office.  The WordStorm team now has a mixture of Czech, English, Dutch, Australian, Romanian and Korean backgrounds!  Our team is now as wide and varied as the clients we work with and we are loving the energy of all the different ideas that are being brought to the table.

Wishing you all a wonderful Autumn season.  Hopefully it will stay warm for a while longer and if it continues to rain just think about the dams that are filling up and the gardens and parks that will reward our patience with a beautiful green glow. 

Yours in Storming,
Monica Rosenfeld

Contribute to create a better world

Kiva’s tag line is "loans that change lives", and that's exactly what they provide. It’s a site that lets you make micro-loans to entrepreneurs in the developing world. Kiva helps you help them for as little as $25 at a time. During the typical 6-12 months of a loan, lenders will receive periodic email journal updates from the sponsored business. The loans are interest free for the recipient and provide no financial return on investment for the lenders. For more information visit www.kiva.org

Getty Images: Latest Trends in Imagery
Getty Images has launched its latest MAP (What Makes A Picture) report.  This second major trend report focuses on the issue of the environment, its pivotal role in marketing and communications in 2007 and how this will change and impact the world of advertising and communication in 2008.  The report identifies trends that are not fads, but long-term developments which all users of imagery can learn from and apply when creating visual communications.

The report’s findings have shown how marketers and advertisers have latched on to the world’s growing environmental… - Image courtesy of Alan Thornton/Getty Images

How WSPA uses marketing in the fight for animal welfare

The Handle with Care coalition is a World Society for the Protection of Animals (WSPA) led global alliance of animal welfare organisations who share a common aim to end the long distance transport of animals for slaughter.

We speak to Jordan Burke, Communications Manager for WSPA, about his approach to marketing and what affect imagery has on a WSPA marketing campaign.

1. What's been your most successful marketing activity to date?
Online marketing has been excellent for us and has proven to be a great…

Marketing to the Social Web $33.95 plus postage
Today, marketing is exploding with possibilities and complexities as it reaches out into new forms, media, and models. Marketing to the Social Web presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment.
You can purchase the book at www.dymocks.com.au

Barbora Vlckova

How did you get in to PR?
I completed a Master Degree of Marketing Communications at a university in the Czech Republic and worked as marketing co-ordinator for a chain of bars and restaurants. I wanted to learn more about public relations so I began a six month internship at WordStorm in January 2007. I was very quickly hooked!

What do you love most about the job?
The diversity, creativity and the positive...

Client News
WordStorm welcomes the following new clients:
Nexcite www.nexcite.com.au
WSPA (World Society for the Protection of Animals) www.wspa.org.au
Converge International www.convergeinternational.com.au
Recreate Yourself www.recreateyourself.com.au
Sweet William www.sweetwilliam.com.au
StudyNow www.studynow.com.au

What’s On
Global Trends Impacting Marketing – 8th April
If you want to know the major trends that will impact your business in the next few years, and how to develop a strategy to deal with them, then don’t miss this session. A keynote speaker and innovation consultant, Craig shows his clients how to: Know First, Be First, and Profit First.
Where: North Sydney (NSW)
www.aim.com.au

Participation Marketing – 28th March
The 6th Consecutive Marketing Summit will focus on Participation Marketing and is sure to be one of the Australian Marketing Institutes most relevant and informative conferences to date. Outstanding presenters will provide intellectual, professional, and real world knowledge that is mandatory for business success.
Where: Rydges Southbank (QLD)
www.ami.org.au

Creating and Implementing Effective Marketing Plans – 3rd & 4th April
For dates in other states, please check the link below.
Participants will learn the best positioning strategies through the marketing mix and identify what the driving factors of an organisation are. Learn how to effectively use action plans as well as tracking and evaluating your results.
Where: Sydney (NSW)
www.apm.edu.au

What’s Hot?

Mimco
So You Think You Can Dance
The colour red
Soba noodles
The new nut free nut bar by Sweet William
Lindt Café
The return of Good News Week
Celebrities having twins
The A-League
Newborn babies
Work Life Balance

What’s Not?

The Spice Girls not coming to Australia
Fluorescent clothing
Mobile phones breaking
Wayne Carey
The ads being louder than the program
Sydney trains
Advertising parties on MySpace
Mobile phones used on trains as a mini-boom box
Giving birth