Take a break and smell the jasmine
Welcome to WordStorm’s Spring newsletter.  Spring is most definitely my favourite month of the year.  With smells of jasmine in the air and the removal of heavy winter jackets from the closet it really feels like the promise of fun, sunny days to come.

I went overseas in July for a month’s holiday and returned to work feeling full of energy and excitement. I think it’s so important to escape ones routine from time to time and take a break.  It really gives you so much perspective on your life and what may have seemed to be a problem before your break suddenly fades away into insignificance.

WordStorm is busier than ever and we are really enjoying working with our wide range of inspiring clients. 

Here’s to a fabulous last quarter of 07!

Yours in Storming,
Monica Rosenfeld

WordStorm supporting Business Chicks
WordStorm has become a proud sponsor of Business Chicks who are the exclusive fundraising organisation for Kids Help Line.

Business Chicks produces a number of events in Sydney, Melbourne, Brisbane and Adelaide, with the plan to expand to Perth by early 2008. They hold educational workshops, mentoring programs and networking...

Creating conversations around your brand
One afternoon, a parcel of 12 chocolate bars arrived at a Surry Hills office of 10 PR chicks. The next five minutes was about as calm as feeding time in a shark tank. Similar parcels were sent to 400 women around Sydney and Melbourne along with emails asking interesting questions about the parcel. What happened next was pure marketing gold...

Contribute to create a better world
The SkyJuice™ Foundation is a not for profit registered charity. SkyJuice™ utilises a unique world validated and proven Australian membrane water filter that produces safe drinking water which is completely sustainable.
More than one in six people worldwide - 1.1 billion people - do not have access to safe freshwater. Every day 3,800 children...
www.skyjuice.com.au

How Great Southern E-vents (GSE) uses marketing to create sales and success
Named last year’s National Special Event Organiser of the year, GSE works across numerous industries, producing special events and award ceremonies, product launches, outdoor and national promotions, consumer shows and brand experiences. We speak with Managing Director Jeremy Garling, the ringmaster behind the curtains of Australia’s biggest events, about his approach to marketing.

1. What's been your most successful marketing activity to date?
GSE recently displayed at the RSVP Event in Darling Harbour.  Our concept was around a Pooch Pad...

Buzz Marketing $35.00 plus postage
Mark Hughes lays out the six secrets to buzz marketing, via "hands-on", "ass-on-the-line" experience -- he dissects inside stories of how iconic brands also broke out with buzz.  Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing -- which many people talk about, but few truly understand.
You can purchase the book at dymocks.com.au

Sarah Williamson – Office Assistant

1. How did you get in to PR?
I studied Journalism at Macleay College and there was a term of PR involved. I found what we were doing in that term really interesting and it really grabbed my attention. By the time I graduated I knew PR was what I wanted to do and so immediately began applying for jobs in PR.

2. What do you love most about the job?
I enjoy our variety of clients and the ability to take a part in...

Client News
Whisk & Pin www.whiskandpin.com.au
Cruise Bar www.cruisebar.com.au
Five05 www.five05.com.au
Calastica www.calastica.com.au
UV Solar Care www.uvsolarcare.com
La Snatch www.lasnatch.com.au
Kodak www.kodak.com
BodyMove www.bodymove.com.au

What’s On
PRIA National Convention 2007 – 15 & 16 October 2007
The 2007 PRIA National Convention will explore key professional development themes with international speakers. It will also feature a host of exciting case studies and presentations from leading industry practitioners and researchers.
Where: Sofitel Wentworth Hotel Sydney
www.acevents.com.au

Marketing Innovations – Future Shock – 12th September 5pm til 8pm
Businesses need to wake up and learn the new rules of Marketing. New Web 2.0 Technologies such as RSS Feeds, Blogs, Podcastings, Tag Engines, Blog Search, XML, Feed Syndication and many more disruptive technologies are standing traditional marketing on its head. Explained using practical step by step real life examples - a must for all business owners and managers.
Where: Powerhouse Museum, 500 Harris St Ultimo
www.smallbiz.nsw.gov.au

Business Chicks Breakfast featuring Napoleon Perdis – Friday 26th October 7am til 9am
Napoleon will fill us in on his journey from the Greek community in the western suburbs of Sydney to the of glamour boulevards of Hollywood. It’s a journey that’s grown to be trans-generational, non-conventional and most of all, inspirational.
Where: Westin, Martin Place Sydney – please visit website for national dates and locations
www.businesschicks.com.au

What’s Hot
Flamenco
Springtime swims in crystal clear oceans
Facebook
Sailors
Bringing singlets out of retirement
Black Book
The Jetstar comfort pack
David Beckham coming to play in Australia in November
Indian food

What’s Not
Antartica
celebrities making a prison record the latest fashion accessory
Myspace
Rising dairy prices
First sunburn of the season
Hours of political advertising on TV
Flying economy class with a plane full of babies
Short skirts with ugg boots - pick a season!
The same songs played five times each on the radio