Up, Up and Away...
Can you believe it’s already 1st June? This year seems to be flying by faster than the Concorde (before it exploded into tiny pieces). Unlike the Concorde however, the team at WordStorm are in 100% in control and loving the thrill of a dynamic, fast paced year.

Social Media has been a topic that we’ve been focusing on quite a bit at the WordStorm headquarters. One of my New Years Resolutions was to face my fear of ‘new’ technology and embrace the concepts that Gen Y seemed to cotton onto a couple of years back.

As a result I’ve been to seminars on the topic, held a breakfast for our clients hosted by Steven Lewis from www.zestdigital.com.au and am in the process of creating a myspace for WordStorm.

Wishing you the best through the cold days of winter. Mmmmm - hot chocolates, skiing, doona days and a healthy appreciation for warmer weather when it returns.

Yours in Storming,
Monica Rosenfeld

How to be less afraid of “Social Media”
Social media, also known as new media or web 2.0, is revolutionising the way companies talk with their customers. The digital world is growing and companies need to understand the potential of this new medium, or risk…

How PR can Lead to Sales
On Monday 28th May, Channel Nine’s A Current Affair aired a story about our client Enlightened Therapies. The story was about a product distributed by Enlightened Therapies called the ENAR.

How ECCO shoes uses marketing
to create sales and success
The ECCO brand is synonymous worldwide for its quality comfort, fashion and performance footware. We speak to Julia Nati, the Marketing Manager for ECCO Australia about her approach to marketing.

1. What's been your most successful marketing activity to date?
Our most successful marketing activity to date would definitely have to be our Adshel Brand campaign. We chose a really powerful…

Naked Conversations $37.95 plus postage
Naked Conversations by Robert Scoble and Shel Israel delves into the world of corporate blogging and explores the good, the bad and the ugly of this new medium. If you are considering using social media in your business, or just want to have a better idea about how others have succeeded and failed…this book is for you! It is an invaluable resource.
You can purchase the book at www.dymocks.com.au

Georgina Morris – Public Relations Consultant
1. How did you get in to PR?
While majoring in PR and Italian language and culture at uni I gained experience managing publicity campaigns and events for organizations such as Amnesty International Australia. After finishing my degrees I approached a funky PR agency I’d been hearing a lot about - I’ve been working on a range of campaigns here ever since.

2. What do you love most about the job?
I love the variety of people I get…

Client News
WordStorm is always delighted to welcome new clients on board.
Some of WordStorm’s new clients include:
Jesters www.jesters.com.au
Coogee Bay Hotel www.coogeebayhotel.com.au
Pack & Send www.packsend.com.au
Lemon Z www.lemonz.com.au
Getzi www.getzi.com.au
Tad James Co. www.nlpcoaching.com

Storm Flash!
We’d like to say a hearty farewell to Jessica Gadiel. Jessica is moving to an internal communications role with QANTAS and we wish her the very best of luck.

What’s On
RSVP 07 Sydney – 17th and 18th July
With the events industry becoming increasingly competitive, RSVP has been developed to cater for the specific needs of this dynamic industry, making it a must attend event for corporate event managers.
Where: Sydney Convention & Exhibition Centre
www.rsvpevent.com.au

Networx Events – Maximise the Media – 26th June
We have put together an expert panel of media representing radio, print and TV who will provide a valuable insight into what makes a good story. Find out what Lisa Lees, marketing director of nova 969, Sally Paterson, producer of Channel 9's 'The Catch-up' and Sarah Mulcahy, editor of Sunday magazine have to say when it comes to maximising the media.
Where: The Watershed, Darling Harbour
Time: 6 til 8.30pm
www.networxevents.com.au

Evolve Conference – marketing trends and issues conference – one day seminar 14th June
This is an event staged by Marketers, for Marketers. So it focuses on the real issues and trends you will be facing every day, in online, email, advertising, social trends, database building, media, design and idea generation.
Where: MCG, Melbourne
www.evolveconference.com

What’s Hot
Overseas holidays
Apple pie
Hawaii
Breakfast
The Dove campaign for real beauty
Trench coats and knee high boots
First birthdays

What’s Not
24 hour flights
Spin class
Feeling sick from overeating
Naomi Campbell
Non-daylight saving
Eddie McGuire