Hang on tight for an awesome 2007
I hope you are all still feeling the glow of summer holidays and that passion is coursing through your veins as you start 07.

I always love it when 1st January comes around. It seems almost overnight (quite literally) I wake up with fresh purpose and a clear mind. All the projects that fell into the ‘too hard basket’ in December move to the top of the list in January and I have the energy to engage in these with gusto.

After chatting with WordStorm’s clients it seems I am not alone and that many businesses have big plans for 2007.

I hope you enjoy our Valentines Day newsletter filled with information about PR, marketing and other fun stuff.

Yours in Storming,
Monica Rosenfeld.

Falling in love with the media
The media market is a lot like the dating scene – there are single guys and single girls but they’re not necessarily in the same place or communicating on the same level. PR professionals are the matchmakers, or wingmen, if you will, facilitating the communication between...

How The Chefs Toolbox use marketing
The Chefs Toolbox offer top quality cookware through home cooking workshops and their online store. We talked to founder David Mills about his marketing strategy:

1. What's been your most successful marketing activity to date?
We have only just started any form of external marketing. Prior to Wordstorm we focussed our marketing...

Small Business, Big Brand $29.95 plus postage
Written by Carolyn Stafford, Australia’s leading marketing expert for small businesses, this book has 33 fresh marketing tips that will change the way you market your business forever.

WordStorm has been featured in the book in a chapter titled Make all your Staff the Head of Marketing.

Michelle Tan – Account Manager
1. How did you get in to PR?
I had been in marketing and communications roles in various organisations I worked for, such as the French Music Office, and liaising with the media was always a part of my responsibilities.

2. What do you love most about the job?
It is hard to pick one thing: I love...

Media Communications Training
WordStorm and Spindrift Media have combined forces to offer a one day Media Communications Training workshop. The workshops are designed for organisations that are serious about learning how to present the best image possible when giving media interviews. Click here for more details

Client News
WordStorm is always delighted to welcome new clients on board.
New WordStorm clients so far since January 07 include:
ECCO Shoes Pacific Pty Limited www.ecco.com
Just Better Care www.justbettercare.net.au
Seniors First www.seniorsfirst.com.au
Gogo www.gogo-plus.com.au
SUPA IGA www.iga.net.au

Storm Flash!
We’re proud to introduce our new PR consultant Tara Schwarze and Intern Barbora Vlckova, the newest recruits to the WordStorm team. Between them they bring a wide range of professional and life experience to the WordStorm mix as well as huge doses of energy and enthusiasm.

What’s On
Business Chicks Breakfast, 11th May, 7am to 9am
Guest speaker Dr Feelgood (Dr Sally Cockburn) will be talking about contraception through the ages.
Where: The Westin Sydney, 1 Martin Place
www.businesschicks.com.au

Networx, 20th February, 6.15pm til 8.30pm
Gary Bertwistle from Blue Moon Creative will be giving a presentation about how to Unlock Your Creativity.
Where: Wallaby Bar, Balcony Level, Cockle Bay Wharf, 201 Sussex St
www.networxevents.com.au

Gift & Homewares Australia Trade Fair, 24th - 27th February
Approximately 700 exhibitors take part in each trade fair, providing buyers and retailers with access to the latest gift and homewares products.
Where: Sydney Showground, Sydney Olympic Park
www.agha.com.au

So Hot
Daniel Craig
The beach
William and Kate
LoveSacs in the office
Secret Admirers
Romantic Valentines picnics

Stone Cold
Lara Bingle
Big Brother evictees
The Paparazzi
Overplayed singles by Idol winners
Stalkers
Double dates with the parents