2010 a year to celebrate
Welcome to WordStorm’s May newsletter. I have a feeling that this year is going to fly. The great thing is that I feel as fresh and excited about the business as I did in January. There seems to be a lot of positivity in the air and marketing managers are ready to play ball, which is great.

I hope you also feel energised and fabulous.

Click here to see Monica's vidcast newsletter intro

Yours in Storming,
Monica Rosenfeld

Contribute to a better world – Lions
Lions Clubs International is the world's largest service club organisation. There are more than 1.3 million members in more than 45,000 clubs worldwide. Lions Club was established in Australia in 1947. Founded in 1917, Lions are best known for fighting blindness. By conducting vision screenings, equipping hospitals and clinics, distributing medicine and raising awareness of eye disease, Lions work toward their mission of providing vision for all. For more information vision www.lionsclubs.org

Win a $300 gift voucher for www.visiondirect.com.au
WordStorm is currently working with a fabulous company called visiondirect.com.au. With a staggering 76,000 pairs of sunglasses, prescription glasses and contact lenses online, Visiondirect.com.au offers Australia’s largest range of frames at significantly discounted prices, in some cases as much as 40% less than the recommended retail price. We would love to give you the chance to win a gift voucher to the Vision Direct website valued at $300! To be in the running, all you need to do is visit visiondirect.com.au and answer the following simple questions. We can give you a clue – all three answers can be found on the home page:

1. What is included with all visiondirect.com.au purchases?
2. Which global charity does Vision Direct have an alliance with?
3. What is Vision Direct’s blog called?
Email your answers to competition@wordstorm.com.au

WordStorm’s first breakfast series for 2010
Johannes Weissenbaeck – Managing Director PLAY Communication
Engage, enrich, include – experiential marketing for success

Audiences are more aware than ever of advertisements and marketing campaigns and are choosing to ignore them. Today, marketers need to communicate differently in order to engage with consumers. Experiential marketing offers a great alternative to traditional methods.

Experiential marketing is the difference between telling people about the features of a product or service and letting them experience the benefits for themselves.

WordStorm’s first Breakfast Series for 2010 invited Johannes Weissenbaeck, Director of PLAY Communication to offer expert knowledge about how we can all inject new life into our campaign planning for 2010.

For more information about experiential marketing

WordStormer’s Profile: Jenny Ahern
How did you get in to PR?
I really enjoyed studying media in my final year of high school and I incorporated media studies into my major works. I studied a Bachelor of Media and Communications at Macquarie University and chose PR as my elective. I enjoyed studying it so much that I undertook an ongoing internship at a PR agency while I was studying, solidifying my love for the industry.
Who do you think desperately needs PR, and why?
I think PR needs PR! I am forever trying to explain to family and friends what PR is! PR has a bit of a negative reputation in some fields so I think more people and businesses should know the facts about what is involved in PR.

What do you have in your desk drawer?
Lucas Papaw ointment, lip-gloss, perfume, gum and butter menthols in preparation for a cold this winter!

What do you do when you're not working?
Spend time with family, friends and my dog. I enjoy eating out and shopping and I try and visit the gym regularly.

What’s the best thing about winter?
I am a complete lover of summer and absolutely hate being cold. But to answer the question I do enjoy a good hot chocolate and winter fashion.

Click here to spend a minute with Jenny

Client News
WordStorm welcomes the following new clients:
Hairhouse Warehouse - www.hairhousewarehouse.com.au
CareDent - www.caredent.com.au
VisionDirect - www.visiondirect.com.au
Momento - www.momento.com.au
STORM London - www.stormwatches.com.au
BlueSIM - www.bluesim.com.au
Vinturi – www.vinturiaustralia.com.au
Tyagi – www.tyagi.com.au
Catch of the Day – www.catchoftheday.com.au
PowerBar – www.powerbar.com.au

What’s On
The Secrets of Marketing Revealed (Melbourne and Sydney)
Join one of Australia’s leading marketers Hunter Leonard for a 3-hour seminar. Hunter is founder and owner of multi-award winning marketing consultancy - Blue Frog Marketing, and author of the book - Marketing has no off switch! Hunter has over 20 years experience and his team has won 6 awards for marketing excellence in the past 6 years. In this seminar you will learn Why marketing has no off switch, the five steps to effective marketing, why you should focus on the customer not the product, why surveys are so important and how to measure your marketing.
Date: Melbourne Tuesday 1st June 6.30pm – 9pm
Sydney: Tuesday 8th June 6.30 – 9pm
Cost: $30
www.rapidmarketingseminar.com.au

Socialmediaexaminer.com: Social Media Success Summit 2010 (National)
This is the Web's Largest Online Social Media Conference, designed for professionals using social media sites like Facebook and Twitter, but not getting the results they hoped for. The conference will help marketers and business owners quickly achieve social media success with twenty-four of the world's most respected social media experts including: Guy Kawasaki (author, Art of the Start), Chris Brogan (author, Social Media 101), Darren Rowse (author, ProBlogger), Mari Smith (author, Facebook Marketing), Greg Jarboe (author, YouTube and Video Marketing), Kim Dushinski (author, Mobile Marketing Handbook) and many more!
Date: 4th May – 25th May 2010
www.socialmediasummit10.com

ADMA Exploring Multi-touch B2B Marketing (Victoria)
This workshop will de-mystify B2B Marketing by exploring successful business marketing case studies and providing insights into the complex B2B selling process. At the workshop you will hear strategies for integrating your marketing and sales activities where buy cycles can stretch out for months. You will also learn best practice approaches for tailoring your marketing messages to multiple parties involved in the purchase decision who often have different interests and needs. Presented by Ruth Stevens, President, eMarketing Strategy, there will be a practical edge to the workshop with many exercises and involvement.
Date: 19th May 2010
www.adma.com.au

Mamma Mia: A Memoir of Mistakes, Magazines and Motherhood List price: $24.63 (www.treeet.com.au)
Here at WordStorm, we’ve all read Mia Freedman’s autobiography Mamma Mia – and loved it!

At the tender age of 24, Mia Freedman became the youngest woman to edit Cosmopolitan magazine. Her ambition, determination and courage to have it all – a career and family – is truly inspiring and gave us (and most career minded women we imagine) the faith that it can happen if we want it to.

From a PR perspective, it was interesting to read her experience with PRs while she ploughed her way through magazine world. Her account of editorial verses advertising space is also very relatable as most PRs struggle with this on a day to day basis. Mia’s behind-the-scenes explanation of glossy magazines is insightful as she explains her struggle with the Cosmopolitan “formula” and ways she tried to challenge it.

Mamma Mia is a truthful and humble account about an amazing woman who takes risks and does what she believes in - it made us laugh, cry and everything in between – we strongly recommend the read!

What’s Hot?
Underbelly: The Golden Mile
The extended warm weather in April
Release of Sex and the City 2 and Twilight Eclipse soon!
Masterchef
Ski season beginning

What’s Not?
Justin Bieber Fever
Celebrities ranting on twitter
Holes in stockings
Cold morningsDaylight savings being over