Galloping to the finish line
It’s been a marvelous year, not short of ups and downs but certainly full of learning, developing and progressing forward.  Feel free to check out my final thoughts for 09 in this vidcast:


Vid Cast Intro

Wishing you a wonderful last couple of months of 2009.

Yours in Storming,
Monica Rosenfeld

Contribute to create a better world
Wesley Mission provides many worthwhile services for children and families. Wesley Mission’s most recent study, Giving kids a chance: no one deserves to be left out, researches the reasons behind bullying and the emotional impact it has on victims and bullies later in life. To donate please phone 1800 021 821 or or log onto: www.wesleymission.org.au

Tweet your way to the Top!

Offering limitless opportunities, businesses are starting to recognise that Twitter provides an effective platform on which to communicate with customers.

WordStorm’s final Breakfast Series for 2009 invited Jye Smith, Social Media Strategist at Switched On Media to reveal how to add Twitter to the marketing mix…

How Wilfred Owen uses marketing

What has been your most effective marketing activity to date?
Marketing Lee Stafford Dry Shampoo and Fruit of the Earth Aloe via their sizes in counter display units.

What affect do images have on the impact of a marketing campaign?
Very important as strong eye appeal (attraction is key to generating impulse purchase/trial).

What is the best marketing campaign you’ve seen in the last three months?
Woolworths Everyday Rewards campaign with Qantas.

Why did you choose PR to incorporate in your marketing mix?
PR is the most cost effective form of alerting consumers to the introduction of new products.

Dominique Tomarchio
How did you get in to PR?
I first decided to get into PR when I was working part-time whilst still in school and an older co-worker was studying and working in communications. Her job intrigued me to the point that I made PR the focus of my year 11 and 12 subject selection process. Once graduating from high-school I studied a Bachelor of Arts in Public Communications at UTS and completed an internship at a PR agency, solidifying my love for the industry.

What do you love most about the job?
I love being able to achieve results for clients and also have the ability to spread great news about their products or service. It’s especially rewarding when a client has never used PR before in their marketing mix and…

Vid Cast - One minute with: Dominique Tomarchio

Storming News

We are delighted to welcome Katie Desmond as Account Executive to our team.  She wowed us with her initiative, energy and lovely personality during her month long internship to the extent that on completion she was asked to become a fully fledged member of the WordStorm team. We are also pleased to have Sylvia Handke on board; she is our new intern direct from Germany!

The WordStorm team are regular blood donors and we are very pleased to report that we came 4th in the Donations to Company Size Tally. James Cardiff, marketing coordinator at the Australian Red Cross Blood Service, says “This result represents a consistent approach to blood donation, what we really need is to make sure hospitals are supplied with life saving blood products, so thank you very much for your on going support”.

Client News
WordStorm welcomes the following new clients:
Edifier – www.edifier-international.com
freezeframe – www.freeze-frame.com.au
Fruit of the Earth – www.fote.com
iWish iWish – www.iwishiwish.com.au
Lee Stafford – www.leestafford.com
Mondial Neuman – www.mondial.com.au/
no!no! – www.no-no.com.au
Wesley Mission – www.wesleymission.org.au
GreenGraffiti – www.greengraffiti.com.au
treeet.com.au – www.treeet.com.au

What’s On
ADMA Short Courses
Australia’s principal body for information is offering eleven short courses to benefit everyone working within the media and marketing industry. As a non-profit organisation based in Sydney, ADMA represents over 500 member organisations with branches in Queensland, South Australia, Victoria, Tasmania and Western Australia.
www.adma.com.au

PRIA Media Releases That Get Read – A Beginners Guide (Bris)
Wednesday December 2 (Bris)
Ella Riggert, media skills trainer, brings a wealth of experience to her seminars including teaching how to gain the right angle on your media release, include all the essential details and monitor the effectiveness of the release.
www.pria.com.au

Plug your Business! – Steve Weber List Price $29.15 (www.dymocks.com.au)
Working in a PR agency, we know that there are a number of cost-effective ways to communicate a brand message to consumers, without having to pay for extensive advertising or expensive marketing tools.

In his latest book, ‘Plug Your Business’, Steve Webber talks about how to use both traditional and non-traditional marketing strategies to reach a target audience. The majority of his tips focus on how to create marketing that every business wants, but finds hard to attain – word of mouth marketing, buzz, viral marketing. He suggests doing this through the use of free social media tools such as Twitter, MySpace, Facebook, Google Analytics, blogs and other Web 2.0 networks.

An interesting point presented in the book: with traditional marketing (cold-calling etc), the average response rate was around 2%, however with social networking sites the response rate can be 80% or more.

It’s a relatively short book with concise and easy-to-read points on how to grow your business – a great read.

What’s Hot?
Social media
Spring weather and sunny days
Lots of international artists visiting Oz – Beyonce, Britney and Black Eye Peas
Daylight savings
Cricket season
Christmas holidays
Release of the New Moon movie

What’s Not?

Cityrail timetable change
How fast time goes – can it be November already?
Dust Storms
iSnack 2.0
Footy season finishing