See Monica’s intro now on vid cast!

Twitter, blogging, Facebook and YouTube are all becoming words and tools we use every day in the marketing world. A few years ago the word twitter merely conjured the image of a bird making noise; however it is now a global phenomenon which has a whole new meaning and context. This is the reality of marketing in 2009 and it cannot be ignored. As such I’ve decided to introduce this newsletter with a vidcast.

Yours in Storming,
Monica Rosenfeld

Vid Cast Intro

Contribute to create a better world
Bandage Bear Day is celebrating its 20th anniversary on 27th March, continuing to raise vital funds to help The Children’s Hospital at Westmead care for over 60,000 sick children and their families each year. All funds raised go towards helping the largest paediatric centre in NSW continue to provide advanced care and treatment options for children from NSW, Australia and across the Pacific Rim. The WordStorm team think it’s an absolute necessity to keep all children (the young and the young-at-heart) happy!
chw.edu.au

Digital marketing – Effective & Economical

With the digital era well and truly upon us, it’s difficult for companies to ignore the importance of digital marketing as an essential part of the marketing mix.

The team here at WordStorm thought it was definitely time to host a breakfast on digital marketing and its importance for companies today. The presentation took place on 11th March and was led by Tony Burrett, Digital Strategist from advertising agency The Foundry, founder of carsguide.com.au and former editor of B&T and AdNews…

How SlimWaist Extra uses marketing

What is your opinion of marketing online?
I believe that online marketing is extremely efficient and effective. It definitely needs to be integrated into the marketing mix as everything seems to be moving online. These days, people are a lot more internet savvy, if they find your product online it reflects better upon the brand and its trustworthiness.

Do you use any marketing tools/websites
Yes, for us, the main research tool for researching the performance of our website is Google Analytics…

Can We Do That? Outrageous PR Stunts That Work – And Why Your Company Needs Them List Price $19.95 (Amazon)
Can We Do That?! is an excellent read for any marketing and PR Professional looking for a boost of inspiration. Filled with real life case studies and practical advice, the book provides useful tips to assist with the execution of media and consumer PR stunts. The book dares the reader to be different, shows us that we have the potential to be creative and reminds us that PR is, in fact, fun.
Available from www.amazon.com

Kimberley Lee
How did you get in to PR?
I did a lot of work experience in different areas whilst at school – marketing, advertising, brand management and PR and I decided PR was the job for me during year 11. So, I completed my BA Communications (Public Communication) Honours at uni and did more PR work experience before landing my first PR job with a small boutique company.

What do you love most about the job?
When I love something and feel passionately about it I’ll do pretty much anything to share this news and do my best to convince others why…

Vid Cast - One minute with: Kimberley Lee

Storming News

A warm welcome to the newest members of the WordStorm PR team – James and Dominique! After sad goodbyes to familiar faces, we are now thrilled to have James and Dominique officially on board and settled in. Their energy and determination for achieving exceptional PR results has made them a perfect fit with the WordStorm team and we look forward to working with them.

Client News
WordStorm welcomes the following new clients:
Taste of PERú – www.peruvianconcept.com
SlimWaist Extra - www.slimwaist.com.au
SunRice -  www.sunrice.com.au
bluetek – www.bluetek.com.au
Lake Crystal – www.lakecrystal.com.au
PTA Global – www.ptacademy.com.au
Theobroma Chocolate Lounge – www.chocolatelounge.com.au
Centennial Parklands - www.centennialparklands.com.au
The Great Escape – www.greatescape.net.au
Novelle Kitchen Designers www.nouvelledesign.com.au

What’s On
mUmBRELLA Masterclass
22nd April 2009 (SYD)
Get up to speed with social media and understand how it can help your brands and products at the mUmBRELLA Masterclass event on social media. Mike Hickinbotham, Telstra’s senior social media adviser and Julian Cole, digital strategist at social media agency The Population will provide insight on the workings of Twitter and the etiquette of successful viral marketing. The final speaker of the day Sean Cummins, CEO of Cummins Nitro, the agency behind Tourism Queensland’s successful Best Job in the World campaign will talk about how this campaign generated PR coverage around the world.
mumbrella.com.au

PRIA The Keys to Event Management
1st April (MELB)
Attend the one day PRIA course on event management and learn how to carry through principles that apply for large events such as festivals and conferences to smaller events. Events are often hit or miss and this training will help you acquire the skills to initiate and organise an event that will produce top results and obtain the right media coverage.
pria.com.au

ADMA Forum 2009 Conference and Exhibition
8th – 10th July 2009 (SYD)
With increasing pressure to achieve greater marketing results with tighter marketing budgets, it is now more important than ever to keep up to speed on the very latest and most effective marketing techniques. Attend ADMA Forum 2009 to gain new inspiration and fresh ideas to make your marketing dollar go further, and remain competitive in this tough economic climate. The conference will enable marketers and agencies alike to listen to the world's greatest marketers, share details of case studies and proven strategies. In addition, up to 80 of Australia’s innovative marketing and direct marketing suppliers will exhibit their very latest tools and solutions - allowing visitors to research cutting edge resources all under the one roof.
admaforum.com

What’s Hot?
Autumn leaves
Name necklaces
iPhones
Finding fun ways to keep fit (hip hop dancing!)
Twitter
Australia’s support of bush fire victims
New season, new fashion
Hot chocolate! By Theobroma Chocolate Lounge of course

What’s Not?

Summer weather officially gone
Daylight savings on its way
Car problems
Shark attacks
Computer problems
The economy
Consumer confidence
The downsizing of editorial teams!
First home buyers grant about to run out