Catherine Guyder

How did you get in to PR?
I fell into it. I chose my degree (Bachelor of Arts in Communication) because I loved English and soon realised the degree was actually focused on public relations. In my second year of university I started my first PR internship at the Red Cross and really enjoyed it, so I pursued another internship a year later which turned into my first PR job.

What do you love most about the job?
I love getting positive results for my clients. At the end of the day it’s really fulfilling when you know your work contributes to the overall success of an organisation/business/person.

Who do you think desperately needs PR, and why?
It seems as though everyone has PR today. However, I think that important causes can always do with a bit of extra PR whether it’s a local charity or national awareness week.

What do you have in your desk drawer?
Stationary, books and a packet of tomato soup

What do you do when you're not working?
Go shopping, visit friends, eat out or watch a movie

What’s the best thing about Spring?
Everything! Warmer weather, flowers and being able to go outside and not freeze … It’s also my birthday

If you were a superhero, what would your super power be?
I would love to speak every language in the world – it would be so handy when travelling & also when talking to my non-English relatives

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