Barbora Vlckova
How did you get in to PR?
I completed a Master Degree of Marketing Communications at a university in the Czech Republic and worked as marketing co-ordinator for a chain of bars and restaurants. I wanted to learn more about public relations so I began a six month internship at WordStorm in January 2007. I was very quickly hooked!         

What do you love most about the job?
The diversity, creativity and the positive impact PR has on our clients’ business

Who do you think desperately needs PR, and why?
Any company/person who doesn’t yet have PR. You know your company does great work, your employees and clients know you do great work, but until you start telling your story of success with wider audiences, you're likely to remain the proverbial "best-kept secret."

What do you have in your desk drawer?
The contents of a well stocked stationary store, some books, muesli and a lot of bandaids!

What do you do when you're not working?
I read a lot, talk to my family in the Czech Republic, go to the gym and I’ve recently started horse riding lessons.

What’s the best thing about Autumn?
The amazing colours, all the lovely clothes and indulging in loads of tea and candles.

If you were a superhero, what would be your super power be?
Teleportation so I could travel the world, visit my family and all my international friends, but still be home in time for bed!

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