Having launched in January 2002 in New Zealand, Jucy Rentals is one of Australasia’s fastest growing independent rental companies. Founded by brothers Tim & Dan Alpe, Jucy has grown from 35 cars to a fleet of over 2000 vehicles. Jucy currently employs 85 dynamic youthful staff members in offices throughout New Zealand and Australia.

Jucy entered the Australian market in 2008, bringing the vibrant Jucy Crib campervan to streets all over Australia. In 2009 Jucy launched its new fleet of four-seater ‘Choppa’ campervans. Jucy Australia is located in Melbourne, Sydney, Brisbane, and Cairns. Jucy New Zealand is located in Auckland, Christchurch, Queenstown and Greymouth.

Our Aims

• To introduce Jucy Rentals to the Australian market
  
• To raise the business profile of Jucy Rentals and co-founder Tim Alpe
  
• To promote the Jucy Rentals brand amongst domestic and international tourists
  
• To publicise Jucy Rentals’ winter ‘Ski 4 Free’ promotion
  

What We Achieved

WordStorm PR has been highly successful in publicising the Jucy brand through a broad range of media outlets. In 2008 WordStorm PR worked with Jucy Rentals to promote a ‘Ski 4 Free’ promotion, whereby for all bookings made for travel in New Zealand, customers received free adult lift day pass for Treble Cone Ski field in Wanaka for each day the vehicle was hired. WordStorm was able to generate over 40 media articles relating to this promotion, encouraging customer enquiries in an otherwise ‘quiet’ period for the campervan hire industry.

Media Coverage

Jucy Rentals has been featured in a broad range of media outlets including SKY Business News, The Sunday Telegraph - Escape, The Sun-Herald, marie claire, Get Lost! Magazine, Dynamic Business Magazine, The Sunday Times and NineMSN to name a few.