Triumph International is a world leader in Intimate Apparel. In Australia, Triumph specialises in producing lingerie for the fuller figure, ensuring all women have comfortable, supportive and fashionable lingerie to suit their needs.

Industry figures claim that seven out of ten women are wearing the wrong size bra. In 2006, Triumph embarked on a marketing campaign entitled Help! The aim of this campaign was to encourage women to return to the fitting room and get into the right sized bra. WordStorm was assigned the task of promoting this message to the public.

WordStorm implemented a comprehensive PR campaign which publicised the brand and the importance of being fitted correctly by a professional Triumph Bra Stylist.

Our Aims

• Strengthen the Triumph International brand through repeat appearances in the media, particularly print
  
• Publicise the Help! campaign as well as profiling spokeswoman Karen Ashley as a bra expert
  
• Encourage consumers to buy Triumph international lingerie after being fitted
  
• Educate teenagers and pregnant women on the importance of having a professional bra fitting as their body grows and changes
  
• Dispel common myths about bra fittings and shed the stigma about bra fittings. A lot has changed since the days of corsets and suspenders!

“There was no request too big and all work was conducted in a time efficient and creative manner. 

This resulted in feature articles in New Woman, Cosmopolitan and Women’s Health and Fitness as well as exposure in Sunday Life, The Weekend Australian Magazine and The Sunday Telegraph (amongst many others)”

Lynda Moen & Phillipa Nina
Triumph International Australia

What We Achieved

WordStorm was successful in achieving the aims outlined for the campaign. We made sure there was extensive coverage in women’s press as well as sending out media kits and extending the offer to journalists to have their bras professionally fitted by Triumph. We also achieved great radio coverage on the Triumph World Cup and State of Origin bras which were made specifically for the sporting events.

Media Coverage

Cosmo, MX, Madison, Body and Soul, New Woman, Sunday Telegraph, Slimming Magazine, Who, Sun Herald Life Magazine, Weight Watchers, Weekend Australian, Sunday Telegraph, Nova Brisbane and 2 Day FM Kyle and Jackie O show, just to name a few!