The Victoria Room restaurant and bar is a sophisticated establishment located in Darlinghurst. Richly decorated with antiques, curios and ornate furniture of the British Victorian period, The Victoria Room boasts an extensive cocktail list and a unique menu that fuses Mediterranean and Middle Eastern influences.

Since opening its doors to the public in 2003, The Victoria Room has attracted glowing reviews. The Victoria Room is instantly recognised for their decadent high teas and flamboyant supper and cocktail menus.

Our Aims

• Expose The Victoria Room to its target markets
  
• Strengthen the Victoria Room brand above other premium Sydney restaurants
  
• Raise awareness to consumers about The Victoria Room experience
  
• Attract event organisers to consider The Victoria Room
  
• Educate consumers about the idea of ‘lounge’ dining and supper
  
• Promote the High Tea experience to Sydneysiders
  
• Promote the Supper experience to Sydney Diners
  
• Position The Victoria Room as aligning with the arts in Australia
  
• Increase the professional profile of the head chef and bartender and the business owners
  
• Educate the international marketing about The Victoria Room so that it becomes a ‘must-do’ activity for tourists

"Wordstorm achieved PR and exposure for The Victoria Room over and above our expectations.

The direct and very immediate result was a pronounced increase in patronage as well as general awareness of our business."

Jill Jones-Evans
Restauranteur
The Victoria Room

What We Achieved

Sipping cocktails and eating fondue doesn’t sound like hard work but the WordStorm team organised everything from a knock out event for media to sample the new Supper Menu at The Victoria Room and gaining some great editorial and TV coverage along the way. WordStorm was successful in achieving all of the aims outlined for the campaign and also position The Victoria Room as THE place to enjoy High Tea or a late night Supper in Sydney.

Media Coverage

The Sydney Magazine, Australian Princess Channel Ten, 9 to 5, City Weekly, Sydney Weekender Channel Seven, Sunday Telegraph Sunday Magazine, Sydney Morning Herald Spectrum, Cream Magazine, Vogue, Sunday Herald Sunday Life, Vogue Entertaining and Travel, The Daily Telegraph, Australian Financial Review, Sunday Telegraph Career One and New Woman