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innovative

Sumo Salad
SumoSalad is a young and vibrant, Australian-owned franchise that revolutionised fast food trends in Australia and internationally with their unique concept salad stores. Established in 2002 by young guns, James Miller and Luke Baylis, the entrepreneurial pair was sick of fatty fast food outlets so they came up with a healthy alternative that is sumo in size and name.

Our Aims

  • Increase brand awareness for SumoSalad as leader in healthy food providers
  • Increase business profile of James Miller and Luke Baylis
  • Promote SumoSalad’s charitable works
dilmah

 

"Our Franchisees, Store Managers and Head Office Staff have all seen the invaluable impact that public relations has brought to the company.

 

The work completed by WordStorm to date has exceeded our expectations and represented great value as a marketing activity.”

 

Dan Foreman

Marketing Manager

SumoSalad

What We Achieved

In just three months of a year long campaign, WordStorm secured over $147,000 worth of equivalent advertising editorial in a variety of mediums, including print and television. We believe our innovative approach assisted in expanding the salad industry and established SumoSalad as an industry leader.

Media Coverage

ABC News, BRW, Qantas Business Radio, Virgin Voyeur, The Age, The Courier Mail, The Daily Telegraph, Food Week, New Woman and Who Weekly, just to name a few.

Media Clippings

Testimonial 19/07/2005 The Daily Telegraph 31/05/2005 Virginbleu Voyeur 08/2005

Sumo Salad Testimonial

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The Daily Telegraph

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Virginblue Voyeur

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