no!no! is a hair removal device that is clinically proven to reduce hair growth by 63% over the long-term. Unlike laser, no!no! provides pain free hair removal in the comfort and privacy of the home. It utilises a patented scientific heat-based technology, Thermicon which allows no!no! to remove hair and prevent it from growing back. It’s the only product of its kind on the market.

WordStorm was hired to educate consumers, via media, about the benefits of using no!no! especially in the lead up to the summer months.

Our Aims

• Encourage journalists to trial the no!no! and educate their readers / viewers / listeners about the results
• Educate consumers about the features and benefits of no!no! – especially in the lead up to summer
• Position the no!no! as a product for men and women
• Inform consumers about the limited edition Christmas gift pack
  

What We Achieved

WordStorm was successful in achieving all of the above aims. Sales for the no!no! continued to increase, while more consumers were being educated about the features and benefits of the product.

WordStorm secured television coverage on leading prime time show, A Current Affair and also on Mornings with Kerri-Anne. The no!no! was also featured on new Foxtel channel, LifeStyle YOU, all of which generated a high level of interest amongst consumers.

WordStorm held media briefings for the no!no!, inviting journalists to trial the product, many then chose to trial the no!no! over the long term as well. As a result, extensive coverage was secured in a range of key women’s, men’s, lifestyle and health publications as well as metropolitan newspapers and online.

Media Coverage

A Current Affair, Mornings with Kerri-Anne, In Style, Notebook:, The Sunday Age, Fernwood, TV Soap and Fitness First… to name a few!