Just Cuts

After working as a successful hairdresser in London and Sydney, Just Cuts founder and Managing Director, Denis McFadden, opened the first Just Cuts salon in the late 1980’s. The ‘No appointment, fixed price’ concept was received with an unprecedented response, evident in the 157 franchised Just Cuts salons currently in operation today throughout Australia and New Zealand. A steady growth has led to the projection to increase this number to 230 by 2010.

Our Aims

Strengthen the Just Cuts brand and products across all facets of the media
Publicise the elements of Just Cuts’ successful business structure
Raise the profile of Denis McFadden and his team at Just Cuts
Encourage a shift in consumer perception
Educate the public on the benefits of running a franchise and to attract potential franchisees
Raise awareness of Just Cuts Professional, a retail product line sold exclusively throughout Just Cuts salons incorporating Justice and Edgy Haircare
To affirm the position of Just Cuts as first choice for quality, efficiency and finally, price

“With previous Public Relations suppliers I have worked with in the past, we continuously had issues with gaining the desired coverage.

WordStorm, right from the start, committed to achieving our goals and delivered!"

Nigel Patient
National Marketing Manager
Just Cuts

What We Achieved

WordStorm has worked to effectively raise the media profile of Just Cuts throughout consumer, business and trade media, reinforcing the position of the brand as a market leader and helping the business reach new depths. WordStorm has enjoyed resounding success in achieving the aims outlined above for the Just Cuts campaign.

Media Coverage

Just Cuts has featured in numerous publications such as The Australian Financial Review, Franchising Magazine, Inside Retailing, The Bulletin, Wealth Creator, BRW, Marketing Magazine, I’m Boss TV, The Sydney Morning Herald, The Daily Telegraph, Body + Soul, Regional Business Magazine, INSTYLE, Culture, Australian Hair Journal, That’s Life, Total Girl, Mother & Baby, SheSaid.com.au, 2DAY FM, The West Australian, TV Soap and Fernwood Magazine, just to name a few.