freezeframe with INHIBOX is the world’s first topical Botox® alternative, instantly erasing expression wrinkles within minutes of application. As the highest-selling cosmetics product in MYER, it aims to offer salon-style beauty at home.

freezeframe also provides clinically proven long term wrinkle relaxing. Containing Snap-8, the most significant cosmetic peptide ever discovered, freezeframe is proven to reduce wrinkles by 63.13% in just 28 days.

Our Aims

• Launch freezeframe into the market – generating media and consumer awareness
• Generate wide-spread awareness about freezeframe through television coverage
• Encourage sales through education
• Position freezeframe as an instant, cheaper and at-home alternative to Botox®
  
• Encourage journalists to trial freezeframe and report on the results
  

What We Achieved

WordStorm achieved over and above the initial expectations of the PR campaign for freezeframe. With over 50 pieces of media coverage in a four month period, freezeframe quickly came to be the fastest selling cosmetic product in MYER. WordStorm generated three pieces of television coverage for freezeframe – twice on A Current Affair and a large segment on 9am with David and Kim.

WordStorm held media briefings for freezeframe, where journalists were invited to trial the product, whilst also being educated about the product’s features and benefits. Over 30 journalists attended the briefings.

Media Coverage

A Current Affair, 9am with David & Kim, That’s Life, Take 5, New Idea, Grazia, The Daily Telegraph, The Sunday Herald Sun, mX, NewsLimited newspaper supplement, body + soul… to name a few