Our Aims

• Strengthen the Dilmah Tea brand through repeat appearances in the media, particularly print
• Publicise key elements and benefits of the single origin tea process
• Encourage consumers to buy Dilmah as an ethical and quality tea product
• Raise awareness of Dilmah’s commitment to corporate responsibility
• Educate consumers to the benefits of supporting an ethical company that invests in its staff and community on both a micro and macro level
• Increase the professional profile of Merrill and his team at Dilmah
• Publicise the actions of the MJF Charitable Foundation in the hope of inspiring others to give

What We Achieved

WordStorm has been successful in achieving all of the aims outlined for the campaign. We not only organised the ‘Dilmah High Tea’ event at the Intercontinental Hotel, and a fantastic media dinner at the Flying Fish but we have also achieved over a million dollars worth of editorial to date.

Media Coverage

Dilmah Tea Trails and Merrill J Fernando featuring on ‘Getaway’ (Channel 9), The Age, ABC Television, Good Morning Australia, The Bulletin Magazine, Australian Table, Financial Review, Vogue Entertaining, Food Week and B&T Weekly, just to name a few.