Business Chicks is the largest networking organisation for businesswomen in Australia.  Their three prominent values are to learn and grow, to meet like minded people and to give something back.  Business Chicks produces a number of events in Sydney, Melbourne, Brisbane, Adelaide and Perth.  They hold educational workshops, mentoring programs and networking events throughout the year, have over 2000 members nationally and a database over 15,000. All profits from Business Chicks events are donated to children’s charity, Kids Help Line.

WordStorm worked with Business Chicks on a probono basis for two years.

Our Aims

• Increase attendees at events
• Educate businesswomen about the benefits of being involved in a networking organisation
• Educate the public about the work of Kids Help Line
• Increase Business Chicks membership
• Raise the profile of ‘Chief Chick’ Emma Brown

What We Achieved

WordStorm achieved significant results whilst working with Business Chicks. Attendees to events increased dramatically, while media coverage continued to grow in national magazines, metropolitan newspapers and radio stations around Australia.

WordStorm invited a targeted list of journalists to Business Chicks events, which proved successful in helping to garner editorial support.

Media Coverage

Throughout the campaign, WordStorm helped to achieve coverage in publications such as Women’s Health, The Australian Financial Review Boss Magazine, The Weekend Australian Magazine,  My Business, Nine to Five, City Weekly, Growth Business Magazine and newspapers such as The Australian, The Daily Telegraph, Herald Sun, The Advertiser and The Courier Mail to name a few.