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Bolwell Select

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Bolwell Select
Bolwell Select was established in 1999 to bring professional levels of service to the world of motor scooters in Australia. The company is a joint venture between the Bolwell (Bolwell Corporation) and Black family. Bolwell Select has captured the market share of the Australian scoota industry and is fast becoming an Australian business success story.  Rivalling foreign competitors, Bolwell continues to perform well as the number one player in the scooter industry, showing continued sales growth each quarter.

Our Aims

  • Strengthening and raising the profile of the Bolwell brand
  • Educating the market that Bolwell are the leading scoota company in Australia
  • Publicising new scootas entering the market
  • To publicise the benefits of riding a Bolwell scoota
  • Raising the profile of key personnel
Bolwell Select

 

“The wide range of exposure and your ‘outside the square’ type thinking has helped position us as the number #1 motor scoota brand in Australia .”

Hollie Black
Marketing Manager
Bolwell Select Pty Limited

What We Achieved

WordStorm has been successful in establishing and maintaining a solid media profile for Bolwell Select.  In achieving the aims set out for the campaign, WordStorm has seen Bolwell become recognised market leaders in the motoring and scooter industries, which is supported by an ongoing media strategy.

Media Coverage

Bolwell Scootas have featured in numerous publications for test rides, business stories and product features including The Daily Telegraph, Courier Mail, Herald Sun, The West Australian, Oyster Magazine, Follow Gentleman, Sunday Telegraph, Bride to Be, McNews, Two Wheels, International Coast Leisure & Lifestyle, Girlfriend, CLEO, Who, Shesaid.com.au, The Sunday Times, Men’s Health, Men’s Style, Wealth Creator, AFR Life & Leisure to name a few.

Media Clippings

Testimonial 31/05/05 The Saturday Daily Telegraph 01/07/06 International Coast Leisure and Lifestyle Winter/06

Bollwell Select Testimonial

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The Saturday Daily Telegraph 01/07/06

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International Coast Leisure and Lifestyle Winter2006

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