Established four years ago, The Chefs Toolbox has become one of Australia’s emerging big brands in kitchenware, earning a place on BRW’s list of fastest-growing start up companies. The key difference between The Chefs Toolbox and other kitchenware brands is its unique sales model and “try before you buy” approach.

The company sells its products through home cooking workshops, where consultants teach recipes and techniques that showcase the kitchenware range. The majority of revenue comes from the cooking workshops, although customers can also purchase through the online store (www.chefstoolbox.com.au).

The Chefs Toolbox is 100% Australian-owned. It is almost entirely vertically integrated, from product design and packaging through to sale to the final consumer. The entire range is designed in-house, with a heavy emphasis on quality materials, practicality and ergonomic design

Our Aims

• Increase awareness of The Chefs Toolbox among its audience
  
• Introduce benefits of The Chefs Toolbox products and cooking workshops to consumers
  
• Maximise the credibility of the business and its products
  
• To raise community profile of its consultants
  
• Encourage women and men to become The Chefs Toolbox Consultants
  
• Encourage customers to host cooking workshops
  
• Ultimately increase revenue and brand awareness

"Wordstorm generated many media profiles for different aspects of our business. The most successful campaigns raised the community profile of our Consultants.

This gave them a huge buzz, and generated incredible pride and loyalty from all our Consultants. Thank you for contributing to our growth."

David Mills
CEO
The Chefs toolbox

What We Achieved

WordStorm has been successful in achieving all of the aims outlined for the campaign. The Chefs Toolbox products and consultants appeared in a wide range of media securing in excess of $250,000 in Equivalent Advertising Value in less than 12 months. WordStorm believes its strong PR campaign assisted in the significant growth of brand awareness and credibility of the company. The campaign also increased the demand for products and cooking workshops.

Media Coverage

The Chefs Toolbox has been featured in a various media including The Sunday Telegraph, Herald Sun, The Australian Financial Review, mX, Men’s Health, My Business, Dynamic Business, Famous, Woman’s Day, Australian Gourmet Traveller, Home Beautiful, Sunday Life Magazine, 9to5, House & Garden and Australian Good Taste, and more.