Magic Tan’s Managing Director James Hay relocated to Australia three years ago from the UK. Based in Victoria, James decided to invest in an established business and launched Magic Tan in Australia during 2003. Although a relative newcomer to the tanning market, Magic Tan now has more Australian locations than Starbucks Coffee Houses and is proving to be a market leader within the industry.
Our Aims
- Expose Magic Tan to its target audience in Australia
- Increase the professional profile of James Hay
- Educate salon owners and industry professionals about Magic Tan
- Introduce Magic Tan’s unique product to consumers
- Ultimately increase revenue and brand awareness
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“I could not have expected how many magazines and newspapers that you have managed to get the name MagicTan appearing in – a truly wonderful performance for which I thank you.
You and your staff have been an absolute pleasure to work with and I look forward to working with you all again in the New Year.”
James Hay
Managing Director
MagicTan
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What We Achieved
WordStorm achieved in excess of $233,000 in equivalent advertising value in only a five month period, and believes its strong PR campaign assisted in the significant expansion of the business and demand in the product.
Media Coverage
Marie Claire, Cleo, Sunday Life Magazine, Harpers Bazaar, Sunday Telegraph Body and Soul Liftout, Madison and Good Medicine, just to name a few.
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