Edifier is a global leader in the production of innovative speaker systems sporting state-of-the-art design. Creating audio systems since 1996, the company now produces over eight million sets of speakers a year and prides itself on exquisite sound quality and elegant appearance. All products are easy to use and affordable.

WordStorm PR commenced a relationship with Edifier as they were expanding into the Australian market. The aim of the campaign was to publicise the launch of four new products; Edifier MP300 Plus, Edifier On the Go iF350, Edifier Luna 5 encore iF500 and the Edifier Esiena iF360.

Our Aims

• Launch four new products into the Australian market
• Position Edifier as a market leader – similar in sound to Bose and similar in design to Bang & Olufsen
• Demonstrate Edifier’s value for money and affordability
• Encourage the purchase of Edifier sound systems for Christmas gifts
• Encourage positive journalist reviews about Edifier products

What We Achieved

The publicity campaign continues to be an enormous success, with over fifty positive editorial placements in the first three months of the campaign.

As a result, Edifier’s position in the market continues to grow, therefore producing an increase in sales.

Media Coverage

Daily Telegraph, Qantas magazine, Herald Sun, APC, The Sunday Telegraph, Mornings with Kerri-Anne, TV Soap, Belle, Australian Traveller, Sunday Age, Smarthouse, The Courier-Mail, Australian Men's Fitness, Canberra Times, Disney Adventure