Global shoe company, ECCO has been designing and creating shoes for over 40 years, they pride themselves on creating a revolution in footwear: choosing comfort over conformity.  ECCO’s success comes from ensuring a mix of flexibility, Scandinavian design, comfort, social responsibility and innovation, as the seventh largest shoe brand, they believe this is the least they can do for their customers.

Design and craftsmanship is a key success factor for ECCO. At ECCO, design doesn’t necessarily mean fashion; they embrace innovation and tradition.  They design their shoes to live up to peoples functional needs, all whilst embracing comfort as an absolute necessity.

Our Aims

• To grow and develop the brand image of ECCO amongst a range of consumers, therefore encouraging increased interest and ultimately, purchase

• Strengthen the brand through increased media coverage in business and consumer media

• Publicise ECCO’s commitment to designing and creating shoes that are made for and around your feet – encouraging consumers to choose comfort over conformity

• Promote the range of shoes available in the Autumn/Winter and Spring/Summer collections

What We Achieved

WordStorm has been successful in building and developing ECCO’s image within the public and achieving the campaigns aims.  In the eight months that WordStorm have worked with ECCO, we have achieved editorial in a diverse range of magazines, newspapers and websites, ECCO shoes also appeared on Mornings with Kerri-Anne.  WordStorm looks forward to continuing the relationship with ECCO and promoting their Autumn/Winter and Spring/Summer collections in 2008

Media Coverage

ECCO shoes have been featured in a number of varied publications such as: The Sunday Telegraph, Qantas Magazine, Men’s Style, Weight Watchers Magazine, Golf Magazine, Vacations and Travel Magazine, Zoo, mX, Fitness First Magazine, Chase Magazine, The Wentworth Courier and Fernwood Magazine