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travel & tourism pr case study


Gluten Free Expo



The Gluten Free Expo is a free, two day annual event for the public.

Hosted by The Coeliac Society, it showcases a wide variety of gluten free products available to purchase and taste, as well as a number of informative talks, seminars and live cooking demonstrations. The Expo attracts over 10,000 people annually, and expects this to increase each year as more people continue to be diagnosed with Coealic Disease.



The Brief

  • Raise awareness of the 2010 Gluten Free Expo
  • Encourage attendance to the 2010 Gluten Free Expo
  • Raise awareness of current Australian statistics regarding Coeliac Disease and encourage the public to get tested


Our Success

In just 6 weeks, WordStorm secured over 50 clippings about the Expo and Coeliac Disease. The clippings featured across a diverse range of media including Good News Week, Weekend Today, Timeout Sydney, The Sydney Morning Herald- Metro, LifestyleYOU Online and The Newcastle Herald.





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