The BlueSIM phone connects to a mobile phone and allows you to make calls to and from your phone through the handset, eliminating the radiation transmissions that would normally have been emitted from a mobile. A successful campaign, the BlueSIM phone is completely unique in the telecommunications market.
- Generate awareness of BlueSIM product
- Engage customers (general public and retailers) with the BlueSIM product
- Encourage hits on the BlueSIM website
WordStorm successfully built the BlueSIM brand and educated consumers on the product, which ultimately resulted in an increase in sales. WordStorm held media briefings with journalists to demonstrate functionality of the BlueSIM product. The campaign gained over 40 media clippings within three months which lead to elevated sales.
WordStorm gained media coverage in a range of magazines, newspapers and online. Media outlets include The Daily Telegraph, Australian Personal Computer and Better Homes and Gardens.