aXbo
www.axbo.com.au
aXbo is the first sleep phase alarm clock in the world that allows you to be woken at your optimal time. The Austrian designed aXbo
works on a patented waking system that calculates your ideal waking time on the basis of your body movements. By identifying sleep
phases, the aXbo wakes you gently within the last 30 minutes before your preset alarm time, at a moment when your body is almost awake
– to provide a greater feeling of wellbeing and enhance your productivity throughout the day.
The Brief
- Increase brand awareness to key target audiences
- Increase number of hits to the Australian aXbo website
- Encourage sales online and stockists
Our Success
WordStorm was hired to implement a comprehensive launch campaign for aXbo in the Australian market, educating media and consumers about the product’s features and benefits. WordStorm assisted in the significant expansion of the business and increase in sales, achieving over 50 media clippings the space of a couple of just three months!
Media Coverage
aXbo was featured extensively in Australian media, including Body + Soul, In Style, The Courier Mail, The Sunday Age, Girlfriend, T3 Magazine, PC User, Australian Men’s Health, Men’s Style, Shop Til You Drop, Prevention, The Herald Sun and Channel 9’s Today Show.
