The Taga bike is a multi-functional urban vehicle designed to provide young families with an eco-friendly, practical and healthy form of transport. Within 20 seconds, the Taga bike can transform from a typical stroller to a carrier bike for both parent and baby.
- Publicise the Taga bike as a practical, healthy, safe and eco-friendly form of transport
- Increase brand awareness and credibility of Taga bikes through media coverage in parenting and lifestyle publications
- Encourage consumers to visit Taga’s Australian website
- Position Taga within the AB demographic
WordStorm PR implemented a comprehensive PR campaign which publicised the Taga bike as an innovative alternative to car travel. Working to educate the AB demographic, WordStorm also arranged for the sale of several Taga bikes to one of Sydney’s most prominent and well known families.
Taga featured in a number of key publications, including Shop 4 Kids, Practical Parenting, Mother and Baby, Men’s Health, The Sunday Telegraph, The Daily Telegraph, The Age, The Courier Mail, Canberra Weekly, www.news.com.au, Australian Traveller, Arrivals + Departures and Australian Cyclist.