Hand Painted by Carmel
www.handpaintedbycarmel.com.au
Hand Painted by Carmel, The Coated Tablecloth Company offers a unique range of liquid resistant products including tablecloths,
cushions, aprons, bags and a children’s range of bibs, art aprons and playmats. Designed with hand-painted artwork, the 100% cotton
products are treated with a protective coating called Textile Shield, to ensure they remain stain free. Spills are simply wiped away,
thereby eliminating laundry.
The Brief
- Introduce Hand Painted by Carmel’s unique product to consumers
- Grow and develop the brand image of Hand Painted by Carmel consumers through media endorsement/editorial
- Increase exposure to the hospitality market through media coverage in food trade media
- Encourage visitors to the Australian website
Our Success
WordStorm was successful in building and developing Hand Painted by Carmel’s image within both the general public and the hospitality industry. In the four months that WordStorm worked with Hand Painted by Carmel, we achieved editorial in a diverse range of magazines, newspapers and websites.
Media Coverage
Hand Painted by Carmel have been featured in a number of publications such as The Gold Coast Bulletin, Country Home Ideas, Home Magazine, Home Magazine online, Bean Scene, and parenting blogs.
