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Lifestyle PR Case Study

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FreemanX Weddings

www.freemanx.com.au/weddings

 

FreemanX Weddings has been catering to almost every wedding related need since 2006. FreemanX Weddings specialise in providing fun and out-of-the-box hens and bucks night packages, proposal packages, along with ceremony experiences, wedding night packages and a wedding directory including bridal wear, menswear, hair and beauty, caterers and wedding planner options.

 

 

The Brief

  • Raise awareness and sales of FreemanX Weddings and its offerings
  • Encourage consumers to visit the FreemanX Weddings website
  • Position FreemanX Weddings as a unique, one-stop-shop for every wedding related event

 

Our Success

WordStorm was successful in achieving the aims outlined in the campaign. In only a very short amount of time, WordStorm secured quality media coverage online and in major metropolitan newspapers and magazines. The press coverage occurred in the months of December, January and February. This was ideal because it coincided with the high season for weddings and was therefore timely and appropriate to those planning a wedding.

 

Media Coverage

FreemanX Weddings was featured in The Sunday Telegraph, Couture Wedding Magazine, www.shesaid.com.au and The Bride’s Diary blogspot.

 

 

 

 

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