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Lifestyle PR Case Study


  • Sydney Harbour Tall Ships
  • Sydney Harbour Tall Ships
  • Sydney Harbour Tall Ships

The Chefs Toolbox



Founded in 2003, Australian company, The Chefs Toolbox has become one of Australia’s biggest kitchenware brands, earning a place on BRW’s list of fastest-growing start-up companies. The Chefs Toolbox ‘try before you buy’ approach, combined with their focus on quality materials, practicality and ergonomic design are key elements in the success of the brand.



The Brief

  • Encourage people to hold their own cooking workshops
  • Increase consumer awareness of The Chefs Toolbox products and cooking workshops
  • Encourage women and men to become The Chefs Toolbox consultants


Our Success

The Chefs Toolbox products and consultants appeared in a wide range of media outlets, securing more than $250,000 in equivalent advertising value in less than 12 months. Our PR campaign assisted in the significant growth of brand awareness and company credibility increasing the demand for products and cooking workshops.


Media Coverage

The Chefs Toolbox was featured in an array of media outlets, including FamousWoman’s DayAustralian Gourmet TravellerHome BeautifulHouse & GardenAustralian Good TasteMen’s HealthThe Sunday TelegraphThe Herald Sun and the Sun-Herald - Sunday Life.



“Wordstorm generated many media profiles for different aspects of our business. The most successful campaigns raised the community profile of our consultants. This gave them a huge buzz, and generated incredible pride and loyalty from all our Consultants. Thank you for contributing to our growth.”

David Mills CEO, The Chefs toolbox





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