SumoSalad
www.sumosalad.com
SumoSalad is a vibrant Australian-owned franchise which has revolutionised fast food trends both in Australia and
internationally. Tired of the same old fatty fast food outlets, founders James Miller and Luke Baylis opened the first
SumoSalad in 2002 to give consumers a healthy alternative.
The Brief
- Create buzz around the SumoSalad brand
- Position SumoSalad as the leader in healthy fast food providers
- Build the business profile of SumoSalad founders
- Promote SumoSalad’s charitable works
Our Success
Within the first three months of a year-long campaign, WordStorm was able to generate more than $147,000 of equivalent advertising value for SumoSalad in a variety of media outlets, including print and television. Our innovative approach helped expand the salad industry and established SumoSalad as an industry leader.
Media Coverage
SumoSalad was featured in several media outlets, including ABC News, BRW, Qantas Business Radio, Virgin Voyeur, NW, Who, The Age, The Courier Mail and The Daily Telegraph.
Testimonial
“Our franchisees, store managers, and head office staff have all seen the invaluable impact that public relations
has brought to the company. The work completed by WordStorm to date has exceeded our expectations and represented
great value as a marketing activity.”
Dan Foreman
Marketing Manager, SumoSalad
