Just Cuts
The first hair salon chain in Australia to offer a
‘No Appointment, Fixed Price’ concept, there are now over 175 Just Cuts salons in Australia and New Zealand. Just Cuts’ approach to hairdressing is unique and simple; they specialise in cutting - for men, women and children. With over 65,000 customers each week, they’re one of the best-known hairdressing salons in Australia.
The Brief
- Strengthen the Just Cuts brand and products by publicising the company’s unique business structure
- Encourage a positive shift in consumer perception of the Just Cuts brand
- Attract more franchisees to join the company
- Raise awareness of the Just Cuts brand hair products
Our Success
Over several years WordStorm helped to raise the public and media profile of the Just Cuts brand; building awareness and creating a positive image in consumer, business and trade media, reinforcing the brand’s position as a market leader.
Media Coverage
Through WordStorm’s efforts, Just Cuts has been featured in many publications, such as In Style, Mother & Baby, Fernwood Magazine, Franchising Magazine, The Bulletin, Wealth Creator, BRW, The Sydney Morning Herald, The Daily Telegraph, Body + Soul and The Australian Financial Review.
Testimonial
“With previous public relations suppliers I have worked with in the past, we continuously had issues with gaining
the desired coverage. WordStorm, right from the start, committed to achieving our goals and delivered!”
Nigel Patient
National Marketing Manager, Just Cuts
