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franchise pr case study

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Jamaica Blue

www.jamaicablue.com.au

 

Jamaica Blue offers a chic café experience, ranging from espresso bars to restaurants. They provide a diverse variety of light meals and a unique blend of espresso. Since its inception in 1992, Jamaica Blue has grown to over 65 stores globally.

 

 

The Brief

  • Build the Jamaica Blue brand via editorial coverage
  • Encourage consumers to visit Jamaica Blue for coffee and meals
  • Promote Jamaica Blue’s new lunch menu, Light Blue
  • Encourage people to consider investing in a Jamaica Blue franchise

 

Our Success

As a result of WordStorm’s relationships with the media, publicity proved a key factor in the success of Jamaica Blue’s overall marketing plan, building the brand-name significantly amongst consumers and media. WordStorm also promoted their exclusive blends of coffee through in-store promotions.

 

Media Coverage

Jamaica Blue was featured extensively in Australian media such as The Sydney Morning Herald Essential, Retail World, Franchising Magazine, Woman's Day, NW, The Daily Telegraph, Australian Financial Review and mX.

 

Testimonial

“WordStorm has been able to attain a great deal of publicity for both our brands since we begun working with them. In the past we have found it difficult to find a PR company who could deliver and ensure we achieved return on investment, however with WordStorm the investment has always been worthwhile.”

Sharne Tanner National Marketing Manager, Foodco Group

 

 

 

 

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