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franchise pr case study


Hairhouse Warehouse



Hairhouse Warehouse provides a comprehensive range of professional hair care and an in-store salon and beauty services including a nail bar, tanning, body piercing and waxing services. A qualified hairdresser is always available at each Hairhouse Warehouse store; ensuring customers receive the highest level of service and advice.



The Brief

  • Educate the market about Hairhouse Warehouse’s range of services
  • Raise the profile of Hairhouse Warehouse as a full service salon
  • Raise the profile of Hairhouse Warehouse amongst the business and franchising community


Our Success

WordStorm PR achieved excellent results throughout the campaign and has been successful in accomplishing its goals to maximise media exposure of Hairhouse Warehouse. As a result, WordStorm has been able to build Hairhouse Warehouse’s image amongst the public, whilst promoting the salons as a leading hair and beauty destinations across the country.


Media Coverage

Hairhouse Warehouse was featured in a wide range of media including Franchising magazine, mX (Sydney)mX (Melbourne)mX (Brisbane)The Weekend Australian Financial ReviewThe West AustralianWoman’s DayThe Sydney Morning Herald – Life & StyleThe Age – Life & Style and SmartCompany.com.au.



“On behalf of the Hairhouse Warehouse team I would like to thank you for your contribution to our business over the last year that we have been working together. In particular Catherine, as our Account Manager, was excellent. Her attention to detail and sense of urgency I think really meant, quite frankly, that we got a lot more coverage than we paid for! Your team are an absolute pleasure to deal with and are a real credit to you as their leader. You have shown us the strength of a great PR strategy and it is unfortunate that in doing so it has led us to appoint a total new advertising agency that is vertically integrated and therefore enables us to have a better flow of information through all components of our go to market strategy. You have done an outstanding job for us Monica and I would have no hesitation in recommending you to others. Thank you once again for your services and I do hope our paths cross again in the future.”

Bronwyn Davies Marketing and Merchandise Manager, Hairhouse Warehouse





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