Slim Secrets
www.slimsecrets.com.au
Slim Secrets offers healthy, great tasting, solution focused, snack foods that are designed to fill you up and not out.
The Slim Secrets philosophy is to promote a healthy lifestyle, providing people with tasty, yet healthy snack foods.
After starting out with a range of snack bars, Slim Secrets has recently introduced two new product ranges including
Designer Cookies in Choc Chip and Trail Mix flavours and Guilt Free Potato Chips in Salt & Vinegar, Sea Salt and
Cheese & Onion. Slim Secrets foods allow consumers to control snacking routines, providing products that have
sustained energy release, satisfy hunger and achieve weight goals.
WordStorm PR was employed to publicise the launch of Slim Secrets Designer Cookies and Slim Secrets Guilt Free Potato Chips.
The Brief
- The primary aim of the campaign was to increase consumer awareness and demand and therefore encourage retail sales
- Editorial coverage in a range of food and women’s magazines
- Educate consumers about healthy snack alternatives
- Introduce Slim Secrets Designer Cookies and Guilt Free Potato Chips to the media
Our Success
WordStorm PR achieved exceptional results throughout the campaign and has been successful in accomplishing its goal
to maximise media exposure of Slim Secrets Designer Cookies and Slim Secrets Guilt Free Potato Chips. Both products
were featured in a range of high-circulating womens, health and lifestyle magazines, a range of metropolitan newspapers,
and online.
A highlight of the Slim Secrets Designer Cookies campaign was a feature in body + soul, a healthy lifestyle supplement
distributed in The Sunday Telegraph, Sunday Herald Sun, Sunday Times, Sunday Mail (QLD) and Sunday Mail (SA). As a result
of this feature, sales of Slim Secrets Designer Cookies more than doubled in a week.
WordStorm also organised a number of sampling opportunities for Slim Secrets products. The events were varied, which is
effective in reaching a wide target audience.
Media Coverage
Slim Secrets was featured in Weight Watchers, TV Soap, body + soul, Nine to Five, Sunday Telegraph, Women’s Health & Fitness, West Australian, Herald Sun, Retail World, Healthy Food Guide, Food & Drink Business Magazine, HealthSmart, Food Australia, The Advertiser and The Courier Mail.
