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food pr case study


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Royal Pom



Royal Pom pomegranates are the first pomegranates to be cultivated in the history of Australian agriculture. With orchards located in the Northern Territory and New South Wales, Royal Pom entered the Australian fruit market in 2009 as the nation’s latest ‘superfruit’.



The Brief

  • Increase awareness of Royal Pom pomegranates
  • Educate consumers about health benefits, recipe ideas and history of Australian-grown Royal Pom pomegranates
  • Differentiate Royal Pom as a locally grown product


Our Success

During the third month of the campaign, Royal Pom pomegranates had been featured in over 70 media outlets with a range of stories varying from product placements to features about health properties of pomegranates and the history of the Royal Pom brand.


Media Coverage

WordStorm PR achieved media exposure for Royal Pom in a range of media outlets including Channel TEN – The Circle, The Australian Women’s Weekly, Good Food Magazine, Woolworths Good Taste Magazine, New Idea, That’s Life, Madison, HealthSmart, The Daily Telegraph, Taste.com.au and The Sydney Morning Herald – Good Living Magazine.





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