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food pr case study


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Pacchini & Sons



Gourmet food distributors, Pacchini & Sons supply of over 1,200 products from 60 companies in 12 countries and stock more than 2,300 outlets across Australia. They import well known brands including Cardini’s Original Caesar Dressing and Salad Croutons, de Nigris Balsamic Vinegars, Onassis Dolmades and Cholula Hot Sauce.



The Brief

  • Increase consumer awareness about Pacchini & Sons brands in order to increase sales
  • Encourage more retailers to stock Pacchini & Sons foods
  • Strengthen the brand image and consumer recognition of Pacchini & Sons products


Our Success

Through creative product sendouts and extensive media relations WordStorm was successful in obtaining a wide-range of editorial in newspapers, magazines and online media. Through media coverage, WordStorm helped increase awareness of Pacchini & Sons products, thereby boosting sales.


Media Coverage

Pacchini & Sons were featured in a range of leading food and lifestyle publications, including The Daily Telegraph, Sunday Magazine, Men’s Style, Woman’s Day, Famous, Healthy Food Guide, Weight Watchers Magazine, Good Health & Medicine, Fernwood Magazine, TV Soap, Take 5, City Weekly, The Courier Mail, Australian Parents and mX.



“Our association was difficult and demanding. At no time, though, did we hear the words no, too hard or can’t be done. The WordStorm staff went out of their way to create activities that promoted our brands and gained exposure in many publications. The value of the articles printed was far in excess of what our budget would have allowed us to spend on traditional advertising. So, in summary, we were very happy with the Wordstorm Team and have often recommended them to associates and colleagues.”

Naldo Pacchini CEO, Pacchini & Sons





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