Nu-Fruits of the Amazon
www.nufruits.com
Nu-Fruits of the Amazon was one of the first Australian importers of the Brazilian power berry Açaí,. Directly from the
Amazonian rainforest in Brazil, Nu-Fruits of the Amazon launched the Açaí berry in Pulp Juice Bars with beach babe Annaleise
Braakensiek as a spokesperson for the brand.
The Brief
- Launch the Açaí berry into the Australian market
- Create buzz around the launch of Açaí in Pulp Juice Bars
- Promote the health benefits of the Açaí berry
Our Success
WordStorm booked the main stage at Martin Place for the busy lunchtime period and hired Brazilian dancers (complete with feather headdress and costumes) to dance during the two hour period. A promotional team dressed as Tarzan and Jane conducted sampling to the spectators and passers-by and model Annalise Braakensiek signed marketing collateral for the public.
Media Coverage
Nu-Fruits of the Amazon was featured extensively in a range of Australian media including Good Health, Food Magazine, Who, Australian Table, Home Beautiful, The Daily Telegraph and The Australian Financial Review.
