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food pr case study


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Dilmah Tea


  Dilmah Tea was launched in 1988 by Merrill J Fernando, based on his ideals of family, community, sustainability and quality tea from Ceylon. One of Australia’s leading tea brands, Dilmah Tea is now enjoyed in more than 90 countries worldwide and through the MJF Charitable Foundation, is a strong supporter of underprivileged communities in Sri Lanka.


The Brief

  • Strengthen the Dilmah Tea brand via appearances in various media outlets
  • Publicise key elements and benefits of the single origin tea process
  • Raise awareness of Dilmah’s commitment to corporate responsibility


Our Success

WordStorm raised awareness of Dilmah Tea through a variety of creative media and consumer events including the inaugural ‘Dilmah High Tea’ at the Intercontinental Hotel and a media dinner at the Flying Fish restaurant. In addition, the campaign generated more than a million dollars worth of editorial coverage.


Media Coverage

Dilmah Tea Trails and Merrill J Fernando were featured on Channel 9’s travel program, Getaway. The brand has also been featured in publications such as The Age, Australian Table, The Sydney Morning Herald: Good Living, The Australian Financial Review, Vogue Entertaining, OK! and Real Living.



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