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food pr case study

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Cheeky Food Group

www.cheekyfoodgroup.com

 

Cheeky Food Group is a corporate teambuilding company that uses food to encourage colleagues and clients to have fun together in the kitchen. Alongside lively Cheeky chefs, groups whisk, chop and disco dance their way through exotic recipes and finish with a lavish banquet—and some new skills!

 

 

The Brief

  • Build brand awareness of Cheeky Food Group
  • Educate the public that Cheeky Food Group is not a cooking school or catering company
  • Publicise the benefits of creative teambuilding
  • Encourage companies to host their own Cheeky event

 

Our Success

WordStorm organised a media briefing at the Intercontinental Hotel, Sydney which allowed journalists to experience the Cheeky difference, through a fun (and delicious) foodie event. Such an event assisted in building relationships with key media and resulted in extensive editorial coverage.

 

Media Coverage

Cheeky Food Group was featured in such publications as The Sydney Morning Herald - Good Living and Radar, The Sunday Telegraph, The Courier Mail, The Daily Telegraph, The Australian Financial Review, Dynamic Business Magazine and Money.

 

 

 

 

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