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fashion pr case study


Triumph International



Triumph specialises in producing comfortable, supportive and fashionable lingerie for fuller-figured women. Statistics show that seven out of ten women are wearing the wrong size bra. In an effort to educate women, Triumph launched a marketing campaign entitled Help!, with the aim of encouraging women to return to the fitting room and get into the right-sized bra.



The Brief

  • Publicise the Help! campaign and to promote Triumph spokeswomen as bra experts
  • Encourage consumers to buy Triumph lingerie, following a correct fitting
  • Remind consumers of the importance of a correct fitting bra


Our Success

WordStorm implemented a comprehensive PR campaign - publicising the brand and the importance of being fitted correctly by a professional Triumph bra stylist. WordStorm obtained extensive coverage in women’s media by sending out media kits and extending an offer to female journalists to have their bras professionally fitted by Triumph. The specially made Triumph World Cup and State of Origin bras were also extremely popular.


Media Coverage

Triumph International was featured in key women’s publications as Cosmopolitan, mX, Madison, body + soul, NW, The Sunday Telegraph, Slimming Magazine, WHO, Sun Herald, Sunday Life Magazine and Weight Watchers and on wide-reaching radio programs including 2DayFM’s Kyle and Jackie O show and Nova Brisbane.



“There was no request too big and all work was conducted in a time efficient and creative manner. This resulted in feature articles in New Woman, Cosmopolitan and Women’s Health and Fitness as well as exposure in Sunday Life, The Weekend Australian Magazine and The Sunday Telegraph (amongst many others).”

Lynda Moen & Phillipa Nina Marketing Managers, Triumph International Australia

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