Prizefighter
www.prizefighter.com.au
When Australian boxer Mick Akkway was tragically taken from the ring after a car accident in 1999, he channelled his energy into
another aspect of the industry by creating sports streetwear label, Prizefighter. More than just a clothing label, Prizefighter
stands for beating adversity and never takes no for an answer, with a core brand message to: dream, believe, achieve. Prizefighter
engaged WordStorm PR to assist with its launch into Myer, its flagship store opening and to build awareness of the Spring/Summer
2010 collection.
The Brief
- Educate consumers about the Prizefighter brand
- Raise awareness about the Prizefighter concept store opening
- Encourage sales
Our Success
WordStorm worked with Prizefighter to facilitate a media-only fashion show, showcasing new items in the Spring-Summer collection. In addition, a consumer event at selected Myer stores saw attendees interacting with Prizefighter ambassadors Parramatta Eels. Resulting editorial coverage was extensive, with sales increasing drastically.
Media Coverage
Media featuring Prizefighter included That’s Life, FHM, Ragtrader, Move, Inside MMA, The Parramatta Advertiser, The Blacktown Sun and The Hills News.
