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fashion pr case study





Established in Sydney in 2009, Fabz is the first Australian designed leather foldable shoe. The unique fold-&-go shoes are packaged in a mesh pouch and unfold as a light yet durable pair of sophisticated flats - combining comfort, style and practicality for fashion on the run.



The Brief

  • Expose Fabz to their key target audiences in Australia
  • Build brand awareness amongst key target markets
  • Gain background publicity to support submission to department stores & possible offshore accounts


Our Success

WordStorm achieved over 65 media clippings for Fabz in just three months. Its strong PR campaign assisted in the significant expansion of the business and demand of the product nationally and internationally – spurring on the expansion of an additional product line.


Media Coverage

Fabz was featured extensively in a range of women’s and lifestyle media including Body + Soul, Cosmopolitan, The Sunday Age, Practical Parenting, Australian Traveler, The Sunday Canberra Times and mX Sydney.





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