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fashion pr case study





ECCO shoes is one of the largest international shoe companies, their success comes from an innovative mix of Scandinavian design, comfort, fashion and social responsibility. Designing shoes for men, women, children and outdoor-lovers, there’s a style for all ages and occasions.



The Brief

  • Build ECCO’s brand image amongst a wide range of consumers - increasing interest and sales
  • Publicise ECCO’s core philosophy; comfort over conformity
  • Promote the range of shoes available in ECCO’s Autumn-Winter and Spring-Summer collections


Our Success

WordStorm successfully upgraded ECCO’s public image, building interest and sales amongst core consumers. On several occasions, WordStorm held media briefings at various day spas to showcase the new collections. Emphasising ECCO’s core philosophy of comfort and style, attending journalists were treated to a deluxe pedicure. A key factor in the overall success of the campaign, events like these assisted in building relationships between ECCO and the media.


Media Coverage

Over several years, WordStorm achieved editorial placements and stories in hundreds of magazines and newspapers, social media and on TV. Media outlets included Mornings with Kerri-Anne, marie claire, The Sunday Telegraph, Qantas Magazine, Men’s Style, Weight Watchers Magazine, Famous, WHO and Golf Magazine.



“Dear Monica, Laura and the WordStorm Team,

It is with sincere thanks that I write this letter of recommendation. The past eight months with WordStorm have exceeded expectations, with ECCO appearing in publications such as QANTAS Magazine, Sunday Telegraph, Men's Style and Golf Magazine. The advertorial value has been impressive, with our return on investment unquestionable. Our Account Manager Laura Blasdale, is proactive in her search for publicity opportunities for ECCO, always offering ideas and suggestions. This proactive approach is increasing ECCO's awareness and is measurable at store level. Our customer response has been positive and momentum is building. With Monica's leadership and Laura's day-to-day management, we are confident our profile will continue to grow. We are definitely excited about our future with WordStorm!”

Julia Nati Marketing Coordinator, ECCO Shoes Pacific





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