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fashion pr case study


Alina Van Shoes


  Recognising that individuality and confidence is the essence of true style, at only 23 years of age, Russian born, Chinese designer, Alina Van created the self titled electric shoe brand. Having been passionate about shoes since she was a young girl, Alina established the brand reflecting on her cultural background and distinctive style.



The Brief

  • Raise brand awareness about Alina Van
  • Generate brand exposure of Alina Van within traditional and social media
  • Encourage sales



Our Success

Social media was a core element of the Alina Van campaign. Within four months over 300 people had ‘liked’ the Alina Van page and many had begun interaction on the page, including comments, voting in questionnaires and participation in competitions. Alina Van featured on a number of top Australian fashion blogs including Australia’s number 1 fashion blog for 2010; Little Black Book (littleblackbook.typepad.com/) This blog coverage enable Alina Van to tap into its core target market – Australian fashionistas who want information about the latest, up to date fashion trends.



Media Coverage

Alina Van was featured extensively in a wide range of women’s media including Cleo, New Idea, Latte, Mornings With Kerri Anne, Just Be Magazine and Cosmopolitan. Blogs included littleblackbook.typepad.com, josiesjuice.blogspot.com/, wantwhatsheswearing.blogspot.com






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