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health & beauty pr case study

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UV SolarCare

www.uvsolarcare.com

  UV SolarCare carries a unique range of Australian-made sun protection products for all members of the family, including Wiggles Sun Care products, UV monitor bracelets and key rings, SPF 30+ sun screens, lip balms and a range of after sun care products.

The Brief

  • Promote the first-ever variety of Wiggles sun care products
  • Publicise the importance of everyday use of sun screen
  • Build UV SolarCare's founder’s profile in Australian media
  • Position UV SolarCare as a leading innovator in research and development of sun protection products

 

Our Success

Sales and consumer awareness of The Wiggles sun screen products far exceeded UV SolarCare’s expectations. The company’s profile and position in the sun screen market also increased significantly, resulting in increased distribution.

 

Media Coverage

Over the three-month campaign, coverage was obtained in a wide range of media, from business press to children’s magazines, gift guides, online and women’s publications. Media outlets included The Sunday Telegraph, Woman’s Day, The Herald Sun, The Daily Telegraph, Mother & Baby, Slimming & Health, The Advertiser, Take 5, The Gold Coast Bulletin and TV Soap.

 

Testimonial

“By using the team at Wordstorm, we were able to add credibility to the national launch of our product range. WordStorm is now an effective part of our team and we look forward to the next phase of our media assault.”

Tony Mansfield CEO, UV SolarCare

 

 

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