Magic Tan offers a range of salon and home-based tanning options that allows consumers to achieve a perfect golden brown tan, without the risks associated with exposure to UV-rays.
- Introduce Magic Tan to consumers; increasing brand awareness
- Create media exposure in outlets relevant to Magic Tan’s target market
- Build the profile of Magic Tan’s founder
- Educate salon owners and industry professionals about Magic Tan
WordStorm generated in excess of $233,000 in equivalent advertising value over a five-month period, increasing demand for the Magic Tan product and raising public awareness.
Magic Tan was featured in a range of wide-reaching media outlets, including Marie Claire, Cleo, Sunday Life Magazine, Harpers Bazaar, Sunday Telegraph, body + soul, Madison and Good Health.
“I could not have expected how many magazines and newspapers that you have managed to get the name Magic Tan appearing in – a truly wonderful performance for which I thank you. You and your staff have been an absolute pleasure to work with and I look forward to working with you all again in the New Year.”
James Hay Managing Director, Magic Tan