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health & beauty pr case study


Magic Tan



Magic Tan offers a range of salon and home-based tanning options that allows consumers to achieve a perfect golden brown tan, without the risks associated with exposure to UV-rays.



The Brief

  • Introduce Magic Tan to consumers; increasing brand awareness
  • Create media exposure in outlets relevant to Magic Tan’s target market
  • Build the profile of Magic Tan’s founder
  • Educate salon owners and industry professionals about Magic Tan


Our Success

WordStorm generated in excess of $233,000 in equivalent advertising value over a five-month period, increasing demand for the Magic Tan product and raising public awareness.


Media Coverage

Magic Tan was featured in a range of wide-reaching media outlets, including Marie Claire, Cleo, Sunday Life Magazine, Harpers Bazaar, Sunday Telegraph, body + soul, Madison and Good Health.



“I could not have expected how many magazines and newspapers that you have managed to get the name Magic Tan appearing in – a truly wonderful performance for which I thank you. You and your staff have been an absolute pleasure to work with and I look forward to working with you all again in the New Year.”

James Hay Managing Director, Magic Tan





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